For all he embodies success. Should we recall his background? After having conquered hard 15 years ago, Boussac then LVMH, he made it the first world luxury empire, raising the value of the whole from a dozen to several billion dollars. If everyone knows the captain of industry who is said to be the richest in France, no one really knows the man. Inventor of the concept of the luxury industry, Bernard ARNAULT agrees to engage here for the first time. He traces the steps of his career: Polytechnique, his stay in the United States, his passion for luxury, Dior? He reveals his management methods, his marketing secrets, his outlook on globalization. He answers everything, explains, comments. Talented pianist, defender of humanitarian causes, patron, art lover, he was - and remains - a businessman passionate about creation.